Gold Ice

We made this 3D sign for Gold Ice in Bahria Town, Lahore, Pakistan. The ice cream logo forms part of the letter design. Gold faces have white edges and white sides, which help define each shape. Warm light gives the gold parts a soft glow.

The client started with a basic idea. We built on it to make the logo and name work together. The letters sit on an open support frame rather than a full solid panel. The photos show the letters close up, during fitting and in place above the shop.